KUWTK: All of Rob Kardashian’s Business Ventures to Date

When Rob Kardashian appeared alongside his family in Keeping Up With The Kardashians, he was often seen promoting one of his business ventures.

When the E! reality series first aired in 2007, Rob was featured in almost every episode alongside his sisters Kim, Kourtney, Khloe, as well as Kendall and Kylie Jenner. Viewers of the series have not only seen Rob and his family grow up, but grow in business as well. Rob not only has a degree from the University of Southern California’s Marshall School of Business, but has had quite a few successful businesses. Here are all the business ventures Rob has dipped his toes into since joining reality TV.

Arthur George

Back in 2012, Rob launched his luxury sock line Arthur George. The company was named after the middle names of both him and his father, Robert Kardashian, according to Cheat Sheet. He has always wanted to create some kind of clothing line and socks were the perfect niche for him. This sock line had gained some notoriety, appearing in his sisters clothing stores, DASH, as well as big department stores such as Nordstrom. Unfortunately in November 2018, Rob was forced to fork over 50% of the company to his mother, Kris Jenner, in order to keep the line afloat. According to court document, Kris invested money into the sock line to prevent it from going under.

Halfway Dead

His second business venture was Halfway Dead, a streetwear clothing line that features tees, hoodies, jackets, hats, sweatshirts, and pants. Rob began he second business by partnering with fashion designer, Nick Tershay. The items cost anywhere from $38 to $275, according to the website.

Grandeza Hot Sauce

In October 2020, Rob announced on his Instagram that he will be coming out with a new business venture called Grandeza Hot Sauce. He partner with Kris and Nick Tershay, to create a new hot sauce brand, reported Heavy. “Excited to launch @grandezahotsauce!! get yours at GrandezaHotSauce.com,” he wrote in the caption promoting the new sauce. According to the website, the sauce is all natural and organic, vegan friendly, and gluten and GMO free.

Vanilla cream soda with Exotic Pop

Rob kick off the new year right by coming out with a vanilla cream soda drink in collaboration with Exotic Pop, reported Us Weekly. He revealed the news on his Instagram that the new flavoured soda will be coming soon, along with a picture of several cases of the drink. While it is still unknown where fans could buy the soda, Rob is sure to keep his followers updated.

Sources: Cheat Sheet, Heavy, Halfway Dead, Grandeza Hot Sauce, Us Weekly

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