Longtime Real Housewives of New York star Sonja Morgan recently launched a clothing, jewelry, and beauty line called Sonja by Sonja Morgan. Clothing lines are one of the most popular side businesses for Bravo stars, including Kyle Richards of Real Housewives of Beverly Hills and Sheree Whitfield of Real Housewives of Atlanta. While they pop up often, these lines have varying levels of success. So where does Sonja by Sonja Morgan land?

This isn’t the first of Sonja’s business ventures. Longtime RHONY viewers will surely remember her attempts at a toaster oven brand, which ultimately didn’t pan out. And it’s hard to forget the fiasco of Tipsy Girl, a planned line of Prosecco and sparkling rosé. That caused a lot of drama between Sonja and then-co-star Bethenny Frankel, who felt the idea was a rip off of her very successful Skinnygirl brand. But Sonja was all in, and also tried to start a Tipsy Girl restaurant. However, both the liquor line and the restaurant never came into fruition.

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What separates Sonja by Sonja Morgan from those other business ventures? Fashion is far from a new interest of Sonja’s. She had a successful modeling career back in the day, working in fashion capitals like Milan. In 1985 she graduated from the Fashion Institute of Technology with a degree in marketing. Her experience in the industry dates back years before RHONY, and even before she married John Adams Morgan. She previously released a line called Sonja Morgan New York in 2015, which was featured in RHONY season 7, and has a unisex fragrance available under the same name.

Sonja presented her clothing line at New York Fashion Week in September 2019. The fashion show did not exactly go off without a hitch. According to The Things, viewers watched as Sonja was clearly frazzled and stressed beforehand. Not all of her co stars were supportive either. Newest Housewife Leah McSweeney accused Sonja of purposely giving her a bad outfit to wear. Former cast member Kristen Taekman also tweeted some negative comments. But Tinsley Mortimer, who walked in the show, defended her friend. Regardless, the line has actually gotten off the ground. Sonja will often wear pieces from her collection. It is available to purchase online, both from the brand’s website and from Century 21. The line was featured on Elle Magazine‘s website, where it received a positive review. However, Sonja by Sonja Morgan has also earned some backlash. Some RHONY fans on Reddit accused Sonja of ripping off pieces from AliExpress. The Reddit post made the same accusations against Naomie Olindo of Southern Charm, who recently left that series.

For the time being, Sonja by Sonja Morgan appears to be at least a moderate success, especially compared to some of the Real Housewives of New York cast’s other business ventures. Even if something does go wrong, Sonja will surely land on her feet, as she always seems to. Maybe she’ll even do that cabaret show of her own!

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Source: The Things, Reddit

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