Telecommunications company T-Mobile has created a range of 5G-themed alcoholic and non-alcoholic beverages. The out-of-left-field novelty drinks serve as a self-congratulatory victory lap after T-Mobile met its 5G coverage goal earlier this year. After a year with some tough headlines for T-Mobile, the self-dubbed Un-carrier wants users to know that the company, while meeting its goals, also had a really bad time last year.

Of course, T-Mobile does run a merch shop, carrying items like branded cups and Hawaiian shirts, but this is the first time the company has sold consumable merchandise. The announcement comes after T-Mobile recently began providing home internet service and announced a partnership with Google to expand services on its network. But, it explains, “If the last year taught us anything, it’s that connectivity is critical … and, we could all use a drink.”

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The Ultra Capacity 5Gin and Extended Range 5Ginger Beer are available for purchase from 12pm PT today (Thursday, June 24). Partnering with the majority-women-owned Heritage Distilling Company for 5Gin, T-Mobile is offering individual bottles for $30. The 5Ginger Beer made in partnership with Jones Soda Co. is available for $10 per six-pack. The listed prices do not include shipping. On the 5Gin store website, T-Mobile also published several recipes for custom drinks including gin and tonic, a martini, and the “Un-fashioned” Every mixed drink has a T-Mobile or 5G-themed name.

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T-Mobile is advertising both drinks as limited-time items, so consumers interested in getting in on this will need to act quickly. Shipping for 5Gin will not cover the entire United States. The States 5Gin cannot be shipped to are Alabama, Alaska, Connecticut, Hawaii, Idaho, Iowa, Kansas, Maine, Michigan, Mississippi, Montana, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, Texas, Vermont, Virginia, West Virginia, and Wyoming. The Extended Range 5Ginger Beer will ship to any state in the contiguous US.

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These gins are also launching the day after T-Mobile put out a YouTube video featuring Neville Ray, President of Technology for T-Mobile, gallivanting around as “the most interesting man in wireless.” Clearly, the ad is aiming to parody the Dos Equis’ ad campaign, much like what T-Mobile did last year with the LG Velvet unboxing video. This feels like the weird inevitable conclusion to fast food restaurants serving alcohol at the drive-thru, or maybe this is the fault of everyone who let brands act like people during the last year. Of all the things people have been asking T-Mobile to do, it’s doubtful this was one of them.

Source: T-Mobile 1, 2

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Austin Taylor
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Austin Taylor is a freelance writer working out of San Antonio, Texas since 2017. He enjoys reading about technology, gaming, and where the two intersect. When he isn’t reading, he’s trying to get his friends to play one of the TTRPGs in his steadily growing collection.

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