Everyone’s favorite sweetheart is still putting in the work. Even though Sammi “Sweetheart” Giancola did not return for Jersey Shore: Family Vacation, she is still working on different business ventures. Her biggest one is her company Sweetheart Styles. Sammi also has another company in the works, Sweetheart Coast, in addition to planning her upcoming wedding.

Sammi was a part of the original Jersey Shore cast and stayed on the series for six seasons. Throughout the show, the fans watched as Sammi dealt with her toxic on-again, off-again relationship with Ronnie Ortiz-Magro. While the two seemed to have been on good terms during the final episode of the show, they soon after called things off for good. As Ronnie was on board to return for Jersey Shore: Family Vacation, Sammi opted out, for she did not want to be around her toxic ex again. Since her time on the show, Sammi began dating Christian Biscardi. They later got engaged in 2019. As they plan for their upcoming wedding, Sammi has yet to invite Pauly D and Vinny.


Just one year after Jersey Shore came to an end, Sammi “Sweetheart” used her newfound fame to work on a new business venture. For instance, she started her company Sweetheart Styles, which is an online store. The company sells a variety of products, from clothing to accessories to even home decor. Of all of the items sold on the site, it seems as though their jewelry is the best-selling category, as it is promoted the most on social media. Sammi occasionally uses her own Instagram account to promote the company. However, the store has its own Instagram page as well.  The store’s Instagram page has nearly 150,000 followers. Take a look at the page’s most recent post, including a beautiful silver bracelet, below.

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A post shared by Sweetheart Styles (@swtheartstyles)

All of the products featured on Sammi Sweetheart’s store seem to be unique and one-of-a-kind. The jewelry is dainty yet beautiful. The line includes necklaces, earrings, and bracelets. The only other accessory the store sells are bags, mainly wristlets. Sammi has used her creative mind to come up with clever sayings to put on her products. Many of the shirts sold on the site feature clever slogans such as “Pizza has my heart” and “Don’t bother me I’m working out.” As of this writing, the company has a limited amount of clothing being sold. Sammi has also ventured into home decor with this company, as the site sells unique decor items such as photo frames, candles, ornaments, and bottle openers. The former Jersey Shore star is also working on another company called Sweetheart Coast. According to an official announcement, that new project is set to be a boutique store launching in 2021.

Now that Sammi has upgraded her Instagram game with the purchase of her new ring light, the promo photos for her companies’ products will be looking even better. Although fans were disappointed that Sammi did not return for Jersey Shore: Family Vacation, it is nice to see her happy and working on her own projects.

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Source: Sweetheart Styles

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