Mattel Films is partnering with rapper Lil Yachty to turn the Uno card game into a hip hop set heist comedy film. Hailed as one of the biggest toy selling brands in history, Mattel had a major impact on kids in the ‘90s with the acquisition of Uno, American Girls dolls, and Matchbox cars. Best known for his hit songs Broccoli and iSpy, Grammy-nominated Lil Yachty appeared, as himself, in the 2019 comedy film Long Shot.

Over the past few years, Mattel has announced several endeavors to produce films and television series based on its iconic toys. These include the View-Master, a live-action American Girl Doll film, and a horror movie centered on the Magic 8 Ball. Recently, Mattel and Propagate announced they were joining forces to adapt Uno into an unscripted reality game show. Now, it appears the titular card game is making its way to the big screen with a unique premise.

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Per The Wrap, Mattel films is eyeing Lil Yachty for the leading role in an action heist comedy based on the Uno card game. Penned by Marcy Kelly, the film centers on the underground hip hop world of Atlanta. Speaking of his excitement to be attached to the project, Lil Yachty spoke on the staple card game and stated, “I played Uno as a kid and still do today, so to spin that into a movie based on the Atlanta hip hop scene I came out of is really special. It hits close to home for me.”

Helmed by Robbie Brenner and Kevin McKeon, the untitled comedy heist film has yet to round out the rest of the cast list. Nodding to the musical talents of Lil Yachty and the longevity of the Uno card game, Brenner said the creative team is looking forward to the opportunity “to transform the classic Uno game into a comedic action-adventure.” Of course, films tapping into the heist movie genre, such as Locked Down, Ocean’s Eight, and Tower Heist, must consist of the ingredients of action-adventure, crime, and comedy. Now, with Uno reportedly being added into the mix, the film starring Lil Yachty will add an unparalleled twist to the genre.

Indeed, Uno has come a long way since its conception by a barbershop owner in 1971. This year, Uno will celebrate its 50th anniversary, which could be an ideal time to release the Mattel film based on the Uno game. Considered one of the most recognized card games of all time, Uno is currently available in more than 80 countries. Therefore, a hip hop comedy heist film from Mattel centered on the bold colored card game of Uno could reach a large audience.

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Source: The Wrap

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